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Coegi
📍 1111 Madison StCoegi is a digital marketing agency that focuses on media planning, media buying, and data-driven advertising strategy. Their core service offering includes customized media planning that integrates human insight with data strategy to align with specific business goals. They provide AI and data-driven media buying services across omnichannel platforms, specifically managing programmatic, social, search, and influencer advertising campaigns. The agency emphasizes transparent measurement and insights, providing clients with custom dashboards and actionable reporting that connects media performance to business outcomes. Their technical approach includes proprietary tools like their AI-enhanced creative intelligence engine, which scores creative assets for recall and performance, and the Audience Intent Meter (A.I.M.), a tool designed to provide visibility into market dynamics and competitor intelligence for budget optimization. Additionally, they utilize a real-time inventory scoring engine to filter out low-quality placements and protect media spend. Coegi serves a diverse range of clients, with demonstrated success in sectors including healthcare, the wine and beverage industry, and non-profit animal welfare. They operate with a distributed team footprint, maintaining physical locations in St. Louis, Kansas City, Columbia, Minneapolis, and Toronto. Coegi positions itself as an extension of their clients' internal teams, focusing on data privacy, compliance, and proactive communication. Their methodology is heavily reliant on a 'full-funnel' growth approach, combining emotional storytelling with AI-powered targeting to convert audiences. They also produce industry content such as The Loop Marketing Podcast and maintain a knowledge hub to provide strategic guidance to brands and agencies.
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