We hired Darryl and White Hat Marketing to create a website for Signposts - an organization focused on anti-racism and Beloved Community. Darryl did a fabulous job setting up the website, but also went beyond that to help with other social media and to suggest ways to communicate our work and mission. At our request he agreed to help with the communication via the website and social media going forward - to give suggestions, update materials, etc. The choices Darryl and his team made in setting up the site were creative, but more than that, they were rooted in understanding the work of Signposts.
WWhite Hat Marketing, LLC
đ Serving Southaven, MSWhite Hat Marketing is a digital marketing agency based in Memphis, focusing on driving measurable outcomes and customer growth through a variety of digital channels. Their service suite centers on Search Engine Optimization (SEO), which includes both foundational organic search strategies to improve visibility and specialized SEO auditing services designed to identify and resolve performance errors hindering a websiteâs search rankings. Beyond organic search, the agency manages Pay-Per-Click (PPC) advertising campaigns aimed at increasing website conversion rates and generating targeted leads for businesses. Their social media offerings cover both paid advertisement managementâspecifically across Facebook, Instagram, and LinkedInâand general social media management to engage target audiences. Additionally, they provide YouTube advertising services to help clients reach potential customers through video content. The agencyâs methodology is rooted in data-driven decision-making, emphasizing transparent reporting and customized strategies tailored to the unique goals of each client. They prioritize conversion rates alongside traffic generation, utilizing pinpoint targeting techniques to ensure that website visitors are high-quality, potential paying customers. While they serve a broad range of industries, their approach emphasizes flexible solutions and active client communication to support business growth.