⭐ 5 (4 reviews)

SilverBack Advertising

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PPCSEOSocial MediaStrategy & ConsultingEmail MarketingBranding & CreativeProgrammatic Ads

SilverBack Advertising is a full-service advertising agency that specializes in brand-driven performance media. The firm provides a comprehensive suite of digital marketing services, including programmatic media buying, Connected TV (CTV) advertising, paid search management, social media advertising, and SEO. Their service offering is rounded out by email marketing campaigns, creative development, and traditional media planning. A core component of their service delivery is their proprietary 'Gorilla Gauge' reporting dashboard, which provides clients with real-time access to performance metrics, month-over-month comparisons, and campaign tracking. The agency places a heavy emphasis on data-backed strategy, utilizing a six-step process that encompasses discovery, development, execution, monitoring, measurement, and ongoing growth optimization. While SilverBack serves a variety of businesses, they maintain a specific focus on the automotive industry, tailoring performance media strategies to help dealers increase awareness, traffic, and conversion. Their methodology relies on leveraging over 600 data partners and 76 OTT inventory sources to ensure precision targeting and reduced ad spend waste. The agency emphasizes a balance between 'old-school' relationship management and 'new-school' technology to support business-leading digital experts. Their approach is designed to move beyond last-click tactics, focusing instead on sustainable long-term growth and measurable KPIs aligned with the specific needs of each client. Through their programmatic and streaming TV capabilities, they aim to rebuild demand and ensure that advertising budgets are maximizing return on investment across multiple digital channels.

Steve Hug8 years ago

Top Notch! Very creative and always on top of their game.

Steve James8 years ago

Great Agency! Extremely knowledgeable in all mediums. Would highly recommend!

Anthony Barreiro8 years ago

SilverBack Advertising is a first class advertising agency. Without a doubt, it has been the best experience I have ever had working with a team to grow my business in a ever changing and competitive market over the 15 years of me being in the business. Of course, I had the best of the best, Esther Menard, leading the way! She is a true professional with great knowledge and always available. She went out of her way more than once to make sure the things were handled in a timely manner. I would strongly recommended working with Jeff Cossar and the team at SilverBack.

Jean Mahon8 years ago

Hampton Roads Acura Association has worked with Silverback for over 3 years - their support has been top notch. They work very closely with us to develop a creative look and delivery to get the best results. Plus they are proactive with their planning ideas.