Unique Marketing is a specialized digital marketing agency that focuses on providing lead generation and growth systems for home service businesses. Their core service offerings include search engine optimization (SEO) to improve organic search rankings, pay-per-click (PPC) advertising for immediate visibility, local SEO and Google Business Profile management to dominate local search results, and custom website design tailored to the specific needs of service-based companies. The agency serves a diverse range of sectors within the home services industry, including contractors, HVAC professionals, plumbers, electricians, remodeling companies, appliance repair technicians, deck and railing installers, flooring specialists, cleaning services, and moving companies. While operating out of multiple locations including New York, Newark, and West Palm Beach, their primary differentiator is a systematic approach to marketing, focused on turning local service businesses into predictable, automated sales engines. Their methodology begins with a strategy meeting and proposal phase, followed by a targeted kick-off, a workshop and revision month, and ongoing monthly reporting to ensure growth goals are met. The team consists of over 20 experts, including senior partners, SEO project managers, YELP-specific account managers, copywriters, graphic designers, and UX/UI specialists. Their approach is built around addressing common challenges in the home services sector, such as standing out in saturated markets and adapting to evolving consumer preferences.
Customer Reviews(15)
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Віталій Юшковець2 months ago
Been doing contracting for over 15 years, running Greenfield General Contracting. Worked with a few marketing companies over the years and usually end up disappointed. Unique Marketing was different. Andrew was on our account and the thing I appreciated most was that he actually explained things. Not just "trust us", but here's why your old site wasn't ranking, here's how the Maps algorithm works for local contractors, here's what we're doing and why. Went from barely any organic leads to a real consistent flow coming through the website and Maps. Also got our CRM sorted out so we stop losing people in the follow up. One of the better decisions we've made for the business.
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Viktoria LA2 months ago
Every lead matters when you're running a plumbing business, Riverton Plumbing and Drain in our case. Before Unique Marketing our website looked fine but did absolutely nothing. No calls, no form fills, nothing. Darya ran our day to day stuff and Serge was involved on the bigger picture side. They rebuilt the site for conversions, pushed hard on Google Maps, and helped us put a CRM process in place so our team could actually keep up with incoming leads. Took a couple months to really kick in but now Google Maps is one of our main sources of new work. These guys know the home services space, you can tell they've done this before.
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Rostislav2 months ago
I own a small appliance repair company, Apex Appliance Repair, and I came in honestly not knowing what I needed. Just knew the phone wasn't ringing like it should. Serge walked me through everything, no pressure, just asked questions and helped me see what was actually broken. Website was old and not ranking, Google Maps profile was basically invisible, and we had no system for following up on the leads we did get. They fixed all three. New site, got us into the map pack, helped set up a CRM so we don't lose track of people anymore. Makes a real difference day to day. Serge clearly knows this space well.
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Karina Homenko3 months ago
I'll be upfront, I was not excited about hiring another marketing agency. Had bad experiences before with Clearflow Plumbing and just burned money. Friend of mine told me to try Unique Marketing so I figured why not. Andrew was our guy and he actually knew what he was talking about. Went through our old website and showed us exactly what wasn't working. Built a new one, worked on our Google Maps presence, and also helped us get a CRM set up so our office could actually follow up with people properly. We were losing leads before just from bad process. That's fixed now. Andrew was great to work with, solid team overall.
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GERSHOM MPIIMA3 months ago
Honestly not sure where to even start. We have a roofing company, Blue Ridge Roofing, and before Unique Marketing our website was just... there. No calls, no leads, nothing coming in. Tried a couple other agencies before, got nothing. Then we got connected with Darya and things really turned around. She handled the full website rebuild, Google Maps, all of it. A few months in and we started getting actual calls from people finding us online. Real jobs, not junk leads. If you're a contractor and you're not working with these guys you're probably leaving a lot on the table.
