L
Edited 2 years ago
By far, the best in the business. When I say people at Pareto treat your business like its their, that is the understatement of the year. Honest, hard working and great partners to have!
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Pareto Legal
📍 1515 Market St Suite 1200Run PPC campaigns like a PRO
Quantum automates keyword research, ad creation, and campaign launch for agencies and freelancers.
PPCWeb DesignStrategy & Consulting
Pareto Legal is a specialized digital advertising agency that focuses exclusively on plaintiff-based law firms. Their core service offering centers on PPC management and paid search advertising, specifically designed to drive attributable cases rather than just leads. The agency provides comprehensive campaign management, including the strategic use of UTM parameters, click ID tracking, and offline conversion tracking to measure the true ROI of advertising spend. Beyond campaign management, Pareto Legal assists clients with conversion rate optimization by auditing and diagnosing the full client intake system, including speed and lead qualification, to ensure that marketing investment translates into signed cases. They also provide web design and landing page development services, ensuring clients retain full ownership of their marketing assets including ad accounts, websites, and data. The agency differentiates itself from generalist marketing providers by focusing on high-budget Google Ads management, often dealing with monthly spends exceeding $20,000. Their methodology, termed the Pareto Score, is used to audit the complete intake and conversion process of a law firm. They serve various legal practice areas, including personal injury, workers' compensation, criminal defense, immigration, family law, bankruptcy, and social security disability. The agency emphasizes full CRM integration to connect advertising efforts to actual firm results, helping lawyers identify the specific tactics and channels that yield the highest return. Their approach is designed to mitigate the risks associated with generalist agencies that lack deep experience in legal sector intake workflows. They do not operate as a one-size-fits-all provider but rather as a focused growth partner for law firms looking to scale their caseload through data-driven digital advertising.
Customer Reviews(15)
E
2 years ago
This is an amazing company that provides superior quality of service! I highly recommend them to others (and have already done so).
M
2 years ago
Bo was always so responsive to my questions, calls and emails. His firm's expertise was amazing. I would recommend this company to everyone!
C
2 years ago
We had the pleasure of working with Bo from Pareto PPC and it was an absolute pleasure, he is very professional and knows a great deal about marketing for law firms
R
3 years ago
Bo and ParetoPPC are top notch. A 30 minute discovery meeting turned into an hour and a half strategy session, where he built an ad, on the spot, and created a road map for our future. They're not looking to sell you, they're looking to provide value. And, they do. We will be working more with them in the near future.
