The best part was they didn't just dump leads on us. Melvin's team helped call, follow up, and rehash old opportunities that we probably would've forgotten about. That was huge.
Aplanadora
📍 111 Town Square Pl Ste 1238Aplanadora is a digital marketing agency specifically focused on providing growth solutions and lead generation services for roofing contractors. The firm centers its operations on connecting roofing businesses with homeowners seeking repair, replacement, and new installation services through an AI-powered targeting system. Their core service offering includes managing full-funnel advertising campaigns across Meta, Google, TikTok, and Bing to generate consistent lead flow. Beyond standard lead acquisition, Aplanadora provides web design and development services and creates specialized marketing funnels tailored to the roofing industry. The agency also offers a technical solution through an AI-based estimate system, designed to allow roofing companies to provide instantaneous, data-backed quotes to prospective customers, thereby streamlining the sales process and reducing friction in lead conversion. Aplanadora positions itself as a growth partner for roofers, claiming to have helped over 1,000 businesses in the sector with over a decade of operational experience. The team consists of performance marketers, roofing consultants, and AI specialists led by founder Melvin Mendoza. While their services are primarily digital in nature, their focus is deeply verticalized, catering to both commercial and residential roofing contractors. Their approach relies on platform-specific targeting, funnel engineering, and automation to improve ROI for clients in the construction and home services space.
Customer Reviews(15)
Thank you Aplanadora! We landed this job from a Facebook ad he ran for us 🙌🏻
Melvin and his team at Aplanadora Marketing have been great to work with. They’re professional, responsive, and come to the table with a clear strategy and clear goals from day one. What really stands out is Melvin’s understanding of the roofing industry, especially when it comes to paid advertising and lead generation. He’s worked with multiple roofing companies, has a proven track record of generating results, and brings an ad strategy that’s built around actually growing the business, not just getting views or clicks. More importantly, Melvin follows through. Everything he says he’s going to do, he goes above and beyond what’s expected. That level of communication, accountability, and execution is hard to find. If you own a roofing company and you’re serious about generating leads, running effective ads, building your brand, and growing your business, Melvin and his team are definitely people you want in your corner. Highly recommend them.
Working with Melvin has been one of the best decisions we’ve made for our business. From day one, his communication was on point, and he took the time to understand exactly what we needed. The entire process was smooth, and he consistently delivered on everything he promised. The quality of the leads and the overall marketing system exceeded our expectations. We’ve seen a noticeable increase in qualified appointments and have been closing more roofing jobs because of it. What I appreciate most is that Melvin genuinely cares about getting results, not just making a sale. If you’re a roofing contractor looking to grow your business, I highly recommend working with Melvin. Professional, reliable, and delivers real results.
We were doing about and felt like we were stuck. Melvin didn't come in with some complicated agency talk. He helped us get more leads, call them faster, and book more appointments. Simple, but it worked.