GoodStanding
đ 527 Lander StGoodStanding is a public relations and strategic communications agency specializing in community engagement, stakeholder outreach, and integrated communication programs. With over 60 years of combined experience among its principals, the firm focuses on objective-focused messaging designed to help clients manage media relations, earn public support, and keep key audiences informed. Their core service offerings include strategic communication planning and training, where they identify essential channels and tactics to align campaigns with client missions and visions. The agency provides comprehensive media management services, covering both earned and paid media, as well as the development of creative assets such as ad production, web copy, brochures, infographics, and whitepapers. Their stakeholder assessment services involve detailed mapping, feedback analysis, and audience prioritization to ensure that messages remain meaningful and effective. Furthermore, GoodStanding manages public involvement through the coordination of community events, open houses, industry presentations, and public workshops. By leveraging digital advertising to complement traditional outreach, the agency creates connected campaigns that raise awareness and foster stakeholder engagement. The firmâs methodology is rooted in a pragmatic approach to navigating public relations issues, with a focus on delivering measurable value through relationship mapping and objective-focused messaging. Led by principals Marlene Olsen and Cammy Elquist LoRĂ©, the team brings extensive expertise in brand development and customer loyalty program management. Their client approach centers on becoming an extension of the clientâs team, providing specialized expertise for complex outreach programs and navigating sensitive public relations landscapes.
