Working with Jen Cannizzo and Growthopedia has been a game-changer for Leafy Peaks. From the very beginning, Jen took the time to understand our brand and vision, then translated that into a sleek, professional website that perfectly reflects who we are. The redesign not only gave us a modern, user-friendly site, but also laid the foundation for stronger online visibility. Since our site launch, we’ve seen a huge improvement in organic visibility, making it easier for new customers to find us. Her SEO expertise, combined with her communication, creativity, and technical know-how, made the entire process seamless. We couldn’t be happier with the results and highly recommend Growthopedia to any business looking to elevate their online presence. — Leafy Peaks Team
Growthopedia
📍 Serving Albany, NYGrowthopedia is a digital marketing consultancy based in Upstate New York, specializing in data-driven strategies for SEO, paid acquisition, and conversion optimization. The firm provides end-to-end digital marketing solutions, focusing on technical precision and intent-driven content to enhance brand visibility. Their core service offerings include comprehensive SEO, covering keyword strategy, on-page optimization, technical site health audits, and enterprise-scale migrations. In the realm of paid acquisition, they manage cross-channel campaigns including Google Ads, display advertising, remarketing, and product listing ads. The agency also emphasizes site performance through conversion rate optimization (CRO), utilizing A/B testing, heatmaps, and funnel analysis to improve user experience and revenue per visit. Growthopedia has expanded its service set to include AI-specific optimization, focusing on schema markup and content structuring to achieve visibility in AI overviews and search results. Their local SEO practice is particularly strong in the Capital Region, where they manage Google Business Profile listings, citation networks, and review strategies for businesses. Complementary services include content marketing, such as blog strategy and infographic creation, as well as social media management across Instagram, Facebook, LinkedIn, and TikTok. Furthermore, they offer web development focused on SEO-ready builds and migrations, primarily utilizing the Squarespace platform. A unique component of their business model is the provision of white-label marketing services, allowing other agencies to outsource full-stack execution in SEO, PPC, and CRO under their own branding. Analytics and reporting are core to their methodology, with the team utilizing Looker Studio and Tableau to provide decision-grade performance dashboards. Their engagement process typically begins with a discovery call, followed by a technical audit and the development of a custom, prioritized roadmap for growth.
