The Moonlighters is a specialized digital marketing agency that focuses primarily on scaling direct-to-consumer (DTC) ecommerce brands. The agency manages paid advertising campaigns with a core emphasis on improving return on ad spend (ROAS) and overall advertising profitability. Their service delivery revolves around deep management of ad accounts, including auditing existing structures, optimizing complex campaigns, and scaling performance for brands ranging from 6 to 8-figure revenue levels. Beyond paid search and display advertising, their service scope includes ecommerce-focused email marketing strategies. The agency serves a wide variety of sectors, including the beauty, health and wellness, dental, and fashion industries. Their client base is primarily composed of established ecommerce brand owners looking to optimize their ad spend and increase revenue. While their service area is not explicitly defined by physical borders, they maintain a team focused on North America and the UK, ensuring consistent timezone coverage for their international partners. A primary differentiator for The Moonlighters is their internal recruitment model; they exclusively hire senior-level growth directors with a minimum of seven years of experience and at least $30 million in managed ad spend. They intentionally avoid hiring junior-level staff or outsourcing to low-cost overseas talent, positioning themselves as a firm that provides direct access to high-level expertise. Their operational methodology centers on rigorous data analysis and performance-based results, often tracking improvements in ROAS, revenue growth, and profit margins over 30, 60, and 90-day periods. With a history of approximately four years, the agency has vetted over 15,000 applicants to curate a core team of roughly 24 specialists. They function as a growth partner for ecommerce businesses, often stepping in to refine over-complicated ad accounts, eliminate inefficient spending practices, and provide strategic oversight that allows brands to transition from mid-market revenue tiers to significant enterprise-level scaling.
The knowledge I’ve gained from Sam has been invaluable in growing both my marketing performance and my brands themselves. Whether my request was simple or complex, Sam has always provided helpful advice to the best of his ability. Thank you!
Sam & team have been a pleasure to work with. They're a data driven organization with a strong understanding of the Facebook & Google algorithms, as well as API's to help with analysis.
We've been working with Sam and his team for about half a year now - they've been super communicative and easy to work with, and they really know their way around the labyrinthine Google / Meta ad ecosystems. They've been especially helpful in tailoring a solution to our business model (marketplace) and working through complex attribution modeling.
We've worked with various agencies, each promising the usual low-hanging fruit pitch with what we could do better. Most yielded small improvements but problem always being sustainable growth. The Moonlighters have been that exception. Sam and his team have been a huge help in scaling our facebook and google ads, they are always prepared, making recommendations outside of their scope, and overall have been excellent growth partners for us! Over the course of a year, we've seen measurable improvements built on weekly and monthly gains. Sam truly partners with a company to achieve sustainable growth, looking beyond quick fixes to find long-term solutions.
Sam and The Moonlighters were instrumental in developing/executing our strategy for Facebook and Instagram ads, leading to hundreds of new customers. Couldn’t recommend them enough!
