Rich Media Inc - Digital Advertising & Ecommerce Consultancy
đ 130 Park AveRich Media Inc. specializes in the execution of integrated performance campaigns across digital channels, focusing on sales growth through a data-driven approach. The agency offers comprehensive digital advertising services, including programmatic media buying, paid search (PPC), social media marketing, and email marketing. Their programmatic capabilities involve the use of Demand Side Platforms (DSPs) to deliver targeted ads, leveraging First, Second, and Third-Party data to influence audience behavior. They maintain a specific focus on e-commerce, offering services for platforms like WooCommerce and Shopify, as well as specialized Amazon marketing support, which includes Amazon DCO ads, virtual assistant services for Amazon, and global marketplace management. In addition to media buying, Rich Media Inc. provides creative and technical services, such as HTML5 banner production, video shopping ad creation, and web platform development. Their methodology centers on clinical data analysis, where they assess historical sales data, brand health, and positioning to establish campaign objectives. The agency employs a multi-channel strategy covering Facebook, Twitter, YouTube, native ads, and the open web. Their data-science team classifies user behavior into segmentsâsuch as regular, seasonal, or large buyersâto refine audience targeting rules and increase conversion ratios. The firm also offers digital marketing training to clients. They work with a broad spectrum of advertisers, emphasizing scientific media budget allocation and precise campaign KPI tracking to ensure relevant ad delivery based on geolocation, seasonality, and buying trends.
