Luxid is a global marketing agency specializing in B2B digital growth and strategy, operating with teams based in Finland, the UK, and the US. The firm operates at the intersection of creativity, data, and technology to assist results-focused businesses in reaching their commercial objectives. Their core service offerings include comprehensive brand strategy and storytelling, designed to transition companies from product-focused messaging to customer-benefit and purpose-led positioning. They provide experience design and digital innovation, which involves the creation of web-based digital platforms and IoT business launches. Their demand generation services leverage intelligent targeting and behavioral signals to increase sales leads and conversion rates. Additionally, Luxid offers marketing intelligence and analytics, enabling clients to track brand share of search and media performance. The agency also provides martech and sales tech optimization, helping organizations integrate new technologies into their marketing stacks to support lead management and sales pipelines. Their expertise extends to public relations, where they support large-scale industry launches, and content marketing, focusing on B2B strategies that keep brands visible throughout extended buying cycles. Luxid’s approach is rooted in a methodology that pairs analysts with storytellers and technologists with artists, focusing on decoding customer behavior to drive outcomes such as increased qualified leads, sales volume, and brand engagement. They have experience working with Forbes 2000 clients, with a history of delivering multi-channel campaigns that smash industry benchmarks. The agency employs over 160 professionals and manages marketing initiatives across more than 80 markets in 30 languages.
TriComB2B has consistently delivered. Our business involves a complex, considered purchase decision and communicating its nuances in simple, meaningful ways that resonate with customers can be challenging. Our collaboration with TriComB2B consistently leads to new thinking, strategies and deliverables that move the needle with our target audiences. I consider them to be an essential marketing partner.
Chris, Robin and the TriComB2B team are a pleasure to work with. Together we have done some of the most interesting and effective industry-level marketing and communications work that I've seen or been a part of. Compared to other agencies I've worked with, this team has a broader range of capabilities that can be appropriately technical when required for competent B2B engagements, but they are also capable of simplifying the message around intense technology to be brief and compelling with general audiences.
The TricomB2B team is truly a customer focused organization that take the time to understand the unmet needs and trends of the client's industry. Our company has been working with them for 4 years and they have helped us accelerate our go to market strategies and strengthen our leadership position in the industry. The team consists of talented people that work closely with our marcom organization to help deliver content that generates leads and creates lasting impressions. We look forward to many more engagements with TricomB2B.
I always enjoy meeting with Dane and Chris at TriCom. The meeting was one hour long and very productive, as always.
