Follow The Eyes is a full-service advertising agency based in Lima, Ohio, with over 20 years of industry experience. The agency positions itself as an alternative to building an expensive in-house marketing team, offering clients access to a complete staff of strategists, media buyers, designers, and video producers. Their core service offering spans more than ten distinct media channels, including Connected TV (CTV), social media advertising, Search Engine Marketing (SEM), digital display, audio, digital out-of-home (DOOH), YouTube, and email marketing. In addition to media management, the agency provides dedicated services in video production and web development. Follow The Eyes emphasizes a coordinated approach where all marketing channels are managed under a single strategy to ensure unified performance tracking and campaign efficiency. By leveraging long-standing platform relationships and negotiated media rates, they aim to maximize the impact of client media budgets. The firm serves a diverse client base across several key industries, including medical, food and retail, powersports, automotive, and home improvement sectors. Their operational model prioritizes speed to market, aiming to launch full-scale campaigns within a month to avoid the lengthy hiring and onboarding process associated with internal recruitment. The agency provides transparent results reporting, citing performance metrics such as conversion lift and return on ad spend (ROAS) for their clients. Interested businesses can initiate projects through a structured intake process that evaluates specific goals and budgetary requirements, ranging from under $5,000 to over $50,000 per month. The firm operates from its headquarters at 121 W. High Street in Lima, Ohio, maintaining a focus on managing the complexity of advertising campaigns so that clients can concentrate on their core business operations.
FTE and their team are VERY knowledgeable professionals AND just nice people to do business with. Their capabilities with online marketing and direct ad campaigns is second to none and the business intelligence component gives my clients a bedrock of data to make informed advertising decisions.
AC Direct has worked with Follow the Eyes for several years, and they are an outstanding marketing agency. Their ability to handle last-minute requests sets them apart. They consistently deliver results under tight deadlines, showing great flexibility and professionalism. Their understanding of our brand and industry shines through their creative and strategic marketing strategies. Communication and collaboration are seamless, and their dedication to excellence is evident. I highly recommend Follow the Eyes for their expertise in handling urgent marketing needs.
Granite State Glass has worked with Follow The Eyes for over seven years. They have been instrumental in building and utilizing cutting edge tools and efficiencies for GSG to reach our audience in an impactful and cost effective manner. They are highly skilled in all arenas of digital display marketing, SEM, CTV, social media and are a huge asset on the creative side. Their assistance in taking ideas and working together from concept to completion is first class. The reporting furnished by FTE is concise and shows attribution clearly so GSG Marketing can feel confident about their investment. Most importantly, FTE delivers results of increased traffic and opportunities which has played a role in increasing sales at GSG. The Follow The Eyes Team is an important element of our marketing program and instrumental in our new client acquisition goals. Highly recommend. David Ryan CMO Granite State Glass
The level of Service at Follow the Eyes is Top Notch! They have a Genuine Interest in learning about our business and what needs we have regarding advertising and marketing! The creative department does an Absolute Fantastic job in their quest for excellent advertising messages, images and video content.
