Prevedello Hettick Marketing
đ 1574 Coburg Rd PMB #238Prevedello Hettick Marketing is an advertising and media agency founded by John Prevedello and Scott Hettick, drawing on decades of individual experience in broadcast, agency-side media planning, and account management. The agency specializes in developing integrated media strategies that span both traditional and digital channels. Their service offerings include strategic advertising planning, media buying, creative direction, and production coordination. In the digital space, the agency manages campaigns across connected TV, OTT services, YouTube, Spotify, Pandora, podcasts, paid social media, and digital display advertising. Their approach is anchored in a data-driven methodology, utilizing media research tools such as Comscore television ratings, Nielsen and Eastlan radio ratings, and GaleForce media buying software to inform targeting and performance decisions. Beyond digital and traditional media placement, the agency provides internal financial oversight, including budget tracking and co-op reimbursement program management. Their client history includes a diverse range of sectors, such as automotive dealerships (Subaru, Mazda), home improvement, credit unions, and higher education. The team brings significant industry heritage, with experience from past roles at Grey Advertising, KEZI-TV, and Cumulus Media. The firm focuses on identifying the specific mix of media channels necessary to maximize client reach and return on investment, backed by rigorous audience insights and analytics.
