⭐ 5 (51 reviews)

In The Black Marketing & Consulting

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In The Black Marketing & Consulting is a revenue generation firm based in Charleston, South Carolina, that focuses on building scalable marketing systems for growth-stage companies. The agency provides a comprehensive suite of services that connect strategy, media, sales, and operations to drive measurable profitability. Their service offerings are categorized into owned, earned, and rented channels. In the 'owned' category, they provide website development, email marketing, and content production to build brand equity. Their 'earned' services encompass public relations and influencer marketing, while their 'rented' services include paid placements across platforms such as Meta, Google, and OTT providers. Rather than executing isolated campaigns, the firm functions as a team of strategists and data-driven innovators who conduct diagnostic assessments to identify growth constraints and deploy structured, disciplined marketing strategies. The agency serves clients across 13 U.S. markets and highlights a team with over 100 years of combined industry experience. Their approach is centered on 'revenue infrastructure,' ensuring that every marketing action—from creative development to digital media and analytics—is tied to specific revenue goals and long-term business performance. Recognition for the firm includes being named the 'Best Marketing Firm in South Carolina' three times and earning placement on the Inc. 5000 list twice. The agency operates from its headquarters at 207 E Bay Street, Charleston, SC, where they assist businesses in moving from momentum to scale through an outcome-driven process.

Charleston Amish Furniture2 months ago

Rhetta & Jarrod make a brilliant team together to execute fantastic marketing, every month we had a 15% to 30% increase in sales. In The Black keeps us in the black. Matt Troyer , Charleston Amish Furniture

Niki Mosny8 months ago

ITB is an awesome group to work with! Their attention to detail and the amount of care/effort is unparalleled.

john hakim8 months ago

Working with In The Black Marketing Agency has been an outstanding experience across every account we collaborate on. Their team brings a rare combination of strategic insight, creativity, and reliability that consistently elevates our marketing efforts. We’ve partnered with them on several major accounts—including the SC Stingrays, Jones Ford, Starling Chevrolet, and Haven Pools—and the results have been exceptional every time. They take the time to truly understand each brand, tailoring campaigns that not only look great but drive measurable impact. I would highly recommend their team to any business looking for a dedicated, effective, and genuinely collaborative marketing partner.

Paul O'MalleyEdited 8 months ago

ITB has quickly become a dominant force in the media and marketing landscape. They are incredibly protective of their clients best interest and interact with high ethics and tenacity. We find the entire staff to be collaborative when they need to be, and authoritative when they have to be!

David8 months ago

I was able to work with ITB on a recent project in the Charleston area and the level of professionalism was outstanding by everyone involved.