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5 (8 reviews)

Waterwheel Marketing

📍 Serving Myrtle Beach, SC
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Waterwheel Marketing provides comprehensive, data-driven marketing services designed to function as integrated growth engines for businesses. The firm specializes in three primary areas: paid media management, strategic marketing planning, and fractional Chief Marketing Officer (CMO) solutions. Their paid advertising practice is a core offering, with a track record of managing over $10 million in ad spend across both B2C and B2B sectors. This service involves the implementation, ongoing management, and continuous optimization of ad campaigns to drive measurable online growth. Beyond paid media, Waterwheel Marketing develops custom strategic plans tailored to a company's specific operational landscape and available resources, focusing on realistic, actionable implementation. Their fractional CMO offering provides businesses with flexible, C-suite-level marketing leadership and consulting to help align marketing efforts with broader company goals. The agency emphasizes a methodology they describe as 'strategically engineered marketing,' where solutions are built to be permanent assets owned by the client, complete with transparent reporting. Their approach focuses on creating momentum across all marketing channels, bridging the gap between innovative creative storytelling and strategic precision to ensure marketing functions as an integrated part of business operations.

Customer Reviews(8)

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Sharon Scott Wilson5 months ago

I cannot recommend Kelley Ellert and Waterwheel Marketing highly enough! Kelley has an incredible ability to bridge the gap between creative storytelling and data-driven strategy. Unlike many agencies that provide 'fluff,' Waterwheel focuses on 'strategically engineered marketing' that actually integrates with your business operations. Whether it’s her deep expertise in managing high-level paid media budgets or her role as a Fractional CMO, Kelley brings a level of precision and clarity that is rare in the industry. She doesn’t just build campaigns; she builds permanent marketing assets that you own. If you are looking for a partner who values transparency and measurable ROI over buzzwords, Kelley is the person to call!"

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Jocelyne Terilli5 months ago

I’ve worked with a couple of agencies over the years, but Waterwheel Marketing is in a league of its own. As a Director, I often face high-pressure, board-level deadlines, and the team, particularly, Kelley, had been incredibly quick to respond whenever I needed data or strategy shifts on a dime. They don’t just "manage" accounts; they provide concrete, actionable recommendations. Their audit led to a massive optimization lift across our keyword strategy, ad copy, and landing page conversions. What I value most is their expertise in the ever-changing Google Ads landscape. They successfully navigated us through the rollout of PMax, AI Max, and Demand Gen, setting up rigorous test campaigns that proved ROI before we scaled. Even when we hit periods of extreme account volatility, they worked side-by-side with me to stabilize performance. They are always proactive in identifying trends before they impact our bottom line, and I couldn’t recommend them more highly.

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Amanda Montini6 months ago

Prompt response time, easy to work with, knowledgeable, highly skilled. I've been working with Kelley and Waterwheel Marketing for over a year. Kelley's marketing knack and expertise with navigating the Google world and digital data have exceeded my expectations! I am looking forwarding to building upon this relationship and broadening my tools with Kelley in the new year. I highly recommend Kelley and Waterwheel!

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Pamela Hults6 months ago

I've worked with Kelley for over 4 years and she is an expert in setting up and running my agency's Google and FB ads. One of my clients has seen a year over year 30% growth in her business from the ads Kelley runs. I can't recommend Kelley enough. She is very personable and professional. I feel grateful to have her expertise in my agency and I wouldn't offer ad services without her.

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Dana Myers6 months ago

Kelley Ellert is amazing! Not only is she experienced and knowledgeable, she is extremely intuitive and recognizes what is actually beneficial and needed for her clients. She has her fingers on the pulse in this industry and can provide customized solutions for your resort's revenue or social media needs.

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