CCurrent Marketing Solutions is a strategic marketing agency based in Franklin, Tennessee, providing comprehensive support for organizations that require integrated thinking and execution. The agency operates on a 'circuit' methodology, aiming to connect strategy, creative, and distribution channels to ensure marketing efforts drive measurable growth. Their service model offers three distinct engagement levels: High Voltage, a full-service option for end-to-end support; Thunder Bundles, which provides fixed-scope delivery for specific needs like web, SEO, or HubSpot integration; and Power Hour, a consulting service focused on addressing specific marketing challenges in sessions with senior strategists. Core capabilities include website design and development, search engine optimization (SEO), email marketing and automation, social media management (organic and paid), branding and identity, paid media including search and programmatic advertising, and video production. They maintain a specific focus on financial services, notably community banks and credit unions, providing a proprietary growth engine called 'T3' for household acquisition and deposit growth. This industry specialization includes expertise in customer onboarding, messaging alignment, and creating web experiences for new-to-bank households. Beyond the financial sector, they serve clients needing support with sales enablement, campaign management, and complex customer experience issues. The agency emphasizes a data-driven approach, providing analytics and reporting to tune and amplify campaigns. Their operational approach relies on senior-level strategists and technical specialists capable of working across brand, process, data, and HubSpot environments. The leadership team includes CEO/Partner Lori Donaldson and COO/Partner James Hanson. The agency leverages industry-specific insights, such as AI applications for community financial institutions, to help clients navigate complex marketing environments.
Current Marketing is a fantastic group to work with! They have helped our company with social media, SEO, branding and other projects. Their expertise and quality of work is top notch. They are also fun and easy to work with. Highly recommend them for your marketing needs!
