⭐ 5 (6 reviews)

Double i Digital

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PPCWeb DesignStrategy & ConsultingEcommerce MarketingEmail Marketing

Double i Digital is a performance marketing agency specializing in growth strategy for ecommerce brands. The agency manages paid media campaigns across Meta, Google, and Microsoft, focusing on profitable scaling through testing, optimization, and data-driven management of advertising budgets. Beyond paid media, the firm provides lifecycle and email marketing services, primarily utilizing the Klaviyo platform to build automated flows and popups designed to maximize customer lifetime value, repeat order rates, and revenue per send. The agency also supports clients through technical infrastructure development, specifically offering conversion-focused Shopify development to ensure that websites are optimized for performance and data collection. Their methodology revolves around bridging the gap between analytics and decision-making; they focus on identifying performance leaks and building the technical infrastructure required for sustainable growth. Founded by Iiley Thompson, who brings over six years of experience in performance marketing and leadership, the agency operates with an owner-operator mindset rather than a vendor-based relationship. Double i Digital positions itself as an extension of a brand’s internal team, emphasizing transparency and clear communication regarding performance metrics. They work with ambitious ecommerce teams to build and scale brands, focusing on high-intent customer acquisition and retention strategies. The agency’s approach is rooted in rigorous analysis, moving away from vanity metrics to focus strictly on profit, conversion tracking, and clean attribution. By combining tactical media buying with technical Shopify development and email automation, they provide a comprehensive approach to managing the full ecommerce marketing funnel.

Jennifer Bajema4 months ago

We’ve worked with a lot of people in marketing, and finding someone who actually delivers is rare. Double I is one of the few who does. Clear communication, relevant feedback, and most importantly… results.

Justin Bajema5 months ago

Iiley is the real deal, hands down. We've had great results working with him on our media buying. He's sharp, quick and thorough. Awesome guy and a true pro.

Jonathan Tasman6 months ago

Iiley is the best paid ads expert I've ever met. I was tasked by a client to spin up a brand new shopify store and brand. The brand didn't exist prior to my build. After we got the store live for less than 30 days. I reached out to Iiley. Our site was cold. Zero traffic because it was an unknown brand. We used Meta Ads to be profitable and scale in less than 60 days. The store is pushing sales almost entirely from Iiley's work. Its been such a breeze to work with an expert like Iiley and his team. I look forward to many more months with Iiley with our paid ads efforts.

Tye Gardnera year ago

We've been working with Iiley on our Google Ads account, and I can honestly say he’s been phenomenal to work with. Not only is he a genuinely great guy with great integrity, but he’s also incredibly talented at what he does. The results have been fantastic—he knows how to dial things in for performance, and it shows. What really sets him apart is his mindset. He’s always open to feedback, constantly looking for ways to self-improve, and never stops learning. He brings new ideas to the table, adapts quickly, and truly listens when we have suggestions or insights from our end. He’s proactive, not reactive—and that’s huge. In summary, the value he brings to our business is tremendous. If you're looking for someone who’s skilled, responsive, and genuinely invested in your success, I can't recommend him enough. Tye Gardner

GET MTEa year ago

I've worked with high priced NYC agencies to cutting edge data scientists and no one has been able to replicate the results Double i is pumping out. They are the best in the business!