⭐ 5 (7 reviews)

12South Marketing

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Foxtail Growth is a growth-focused advertising agency that specializes in scaling brands through a combination of strategic storytelling, funnel engineering, and performance-based advertising. The agency functions as an engine for business growth, focusing on the execution of full-funnel campaigns designed to attract, convert, and scale consumer bases. Their service offering is divided into several core pillars: advertising, website design and development, search engine optimization (SEO), lead generation, and artificial intelligence consultation and implementation. In their advertising services, Foxtail Growth manages media buys and campaign acceleration to drive subscriber growth and multi-location expansion, as demonstrated in their work with franchises and subscription-based models. Their web services prioritize the creation of conversion-focused buying experiences, ensuring that traffic driven by their marketing efforts is channeled into optimized funnels. A core differentiator for the firm is their integration of AI tools, which they implement to streamline client operations and multiply output efficiency. Furthermore, they emphasize a data-driven methodology they describe as the 'Foxtail Formula,' which merges analytical insights with brand messaging to create compelling customer journeys. The agency works with a variety of ambitious brands, including those in the franchise, subscription, and ecommerce spaces, helping them transition from early-stage growth to established market presence. While the agency operates with a national scope, their focus remains on tactical execution and measurable results, such as subscriber growth and franchise expansion. They provide clients with regular growth audits to refine roadmaps, relying on a strategy that prioritizes the connection between brand storytelling and rigorous performance data.

Albie Del Favero6 years ago

Michael and the very competent team at 12South were instrumental in developing a profitable online publishing business for American Songwriter magazine. They developed the social media and digital marketing strategies we needed to move from traditional magazine subscription marketing to a more profitable and efficient online membership model. And we relied on their expertise in website design, analytics and e-commerce to execute those strategies. Their skills are deep and broad and were essential to our success.

Katy Allen6 years ago

12South marketing is AMAZING! They have helped me grow my business from not profitable to very profitable! I can't recommend them enough! They work hard and get results!

Danny Young6 years ago

These guys are great! I have worked with Michael and Paul on many projects in the past and they are the best at what they do! They are full of new, innovative ideas, great at implementing them, and are always responsive and available. Love this company and love everyone that works there - 100% recommend working with 12South Marketing!

David Cook6 years ago

I manage a small B2B ecommerce company in a niche industry. We worked with several different digital marketing companies before 12SM. Some of these companies were good, but none took the time to personalize their approach to our specific needs to the same degree as 12SM. Michael, Mia, Paul, and the team at 12South Marketing have been excellent to work with.

Lisa Shearer7 years ago

Paul and Michael are awesome!