RA Digital Consulting
đ 7001 Westwind Dr Ste 137RA Digital Consulting is an El Paso-based firm specializing in digital and traditional marketing consulting specifically tailored for the automotive industry. The agency functions as an outsourced in-house partner for both franchise and independent automotive dealerships, assisting owners, general managers, and marketing directors in optimizing their marketing spend to increase sales and profitability. Their core services include comprehensive digital marketing strategy, paid search advertising (SEM) and SEO, social media management, and backend competitor analysis. Beyond digital, the firm provides traditional media consulting, helping dealerships navigate TV, radio, outdoor, and print advertising buys to ensure a cohesive multi-channel strategy. Their creative services encompass high-end graphic design and video marketing production. A key component of their model is vendor management, where they evaluate existing advertising agreements to identify cost-saving opportunities, often targeting a 15-30% reduction in vendor costs. The firm offers both onsite and offsite consulting, which includes staff training, implementation of marketing tactics, and ongoing monthly reporting. Founded by Rudy Arocha, the agency distinguishes itself through firsthand industry experience; the founder is also a co-owner of an operating dealership, providing the team with internal perspective on the specific operational challenges and processes within the automotive retail sector. While their primary focus is automotive, they also extend their consulting services to the motorcycle business, working with brands such as Honda, Kawasaki, and Yamaha. Their methodology centers on translating complex digital landscapes into actionable sales tactics, emphasizing a hands-on approach to reputation management and performance optimization.
