Craft & Communicate
📍 4455 Camp Bowie Blvd Ste 114 #918Craft & Communicate is a specialized marketing and public relations agency dedicated exclusively to the senior living industry, serving independent living, assisted living, memory care, home care, and hospice providers. The agency provides a comprehensive suite of marketing solutions designed to improve lead generation and increase community occupancy. Their branding services encompass brand identity development, including logo design, color palette and typography selection, messaging strategies, and the creation of brand identity guidelines. For physical collateral, they produce 3D floor plans, stationery, signage, banners, and vehicle wraps. The agency manages website design and development, providing end-to-end services from initial mockups to full site builds, including landing pages, hosting, security, and chat assistant integration. Their digital marketing efforts focus on lead generation through SEO and GEO strategies, which include quarterly search engine and AI audits, alongside content updates and blog production. Paid digital advertising capabilities span Google, Bing, and Facebook ads, featuring remarketing and geofencing strategies. In addition to digital efforts, the firm manages print marketing campaigns, such as direct mail postcards, flyers, and QR code tracking. Social media management includes the development of monthly content calendars, targeted engagement campaigns, and community page monitoring. Their email marketing offerings consist of monthly e-blasts, automated drip campaigns, and newsletter design with A/B testing for optimization. A core pillar of their service model is public relations, covering press releases, crisis communication support, media outreach, and online reputation management. Craft & Communicate differentiates its approach by integrating AI-driven tools to enhance marketing response times and operational efficiency. The agency reports performance data through real-time reporting to ensure clients can track growth in website traffic, lead conversions, and search ranking improvements. Founded in 2021, the agency utilizes its specific industry experience to facilitate connections between senior living communities and prospective residents and their families.
