Truth Marketing + Media
📍 16803 Dallas Pkwy Ste. 100Truth Marketing + Media is a data-driven marketing and advertising agency headquartered in Addison, Texas, with additional offices in Mexico City and Bogotá. The firm provides a comprehensive range of marketing services including marketing strategy and consulting, search engine marketing (SEM), and SEO. Their digital management capabilities extend to paid and organic social media marketing, programmatic and direct display advertising, email marketing, and influencer marketing. Beyond digital channels, they offer traditional media management services covering national and local TV, radio, out-of-home (OOH) advertising, and experiential events. The agency distinguishes itself through a methodology focused on 'Consumer Intelligence and Analysis,' which integrates qualitative and quantitative surveying, segmentation, and advanced analytics. Their technical approach includes data visualization, business intelligence, multi-touch attribution (MTA), and marketing mix modeling (MMM) to inform media delivery and optimization. Truth Marketing + Media supports a diverse clientele ranging from Fortune 100 corporations to disruptive challengers across various industries. Their process involves a four-stage cycle: research and immersion, consumer-focused insight generation, tactical analysis, and ongoing measurement and interpretation. The firm emphasizes a collaborative, human-centric approach that balances data insights with cultural fluency to deliver performance-backed media strategies. By utilizing sophisticated data ops and advanced measurement tools, the agency seeks to turn complex consumer data into clear, actionable marketing initiatives for their partners.
