⭐ 5 (4 reviews)

Bedford Advertising

📍 17300 Dallas Pkwy #3160

+1972-458-1150 Visit Website

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Bedford Advertising is a full-service marketing agency that has provided specialized advertising and strategic consulting services for franchise auto dealerships for nearly 50 years. Based in Dallas, Texas, the agency functions as an automotive advertising consultant, positioning itself as a single partner that manages all aspects of a dealership's marketing strategy. This approach is designed to replace the fragmented model where dealerships hire multiple independent vendors for media, digital, SEO, and web development services. By acting as a centralized manager, Bedford Advertising oversees the entire strategy, vendor relationships, and execution on behalf of their clients. Core services offered by Bedford Advertising include comprehensive media planning and buying, direct mail campaign management, and creative production. The agency develops advertising creative tailored to answer specific customer needs, focusing on why consumers should choose a specific dealership. Their digital services encompass SEO, website management, and broader digital marketing efforts to drive lead generation and sales growth. The firm utilizes a proprietary 'Key to Success' approach, which is built on the integration of verified, state-registered manufacturer data updated within a three-day cycle to ensure accuracy in lease pricing and inventory messaging. Their methodology prioritizes measurable results over vanity metrics, with a specific focus on market share growth and achieving a target Cost Per Sold Vehicle. Bedford Advertising maintains a strong focus on the automotive retail sector, working with dealerships to navigate seasonal sales fluctuations and competitive market dynamics. Their commitment to accuracy is supported by a 'Standard of Excellence' guarantee, which promises a refund for any campaign containing a factual error, such as an incorrect phone number or pricing. In addition to client services, the agency hosts the 'Auto Advertising Academy,' which provides perspectives, case studies, and independent market research for automotive professionals. The agency maintains an active professional presence, providing regular market reviews and strategic insights relevant to franchise auto retail operations.