TopSide Media is a digital marketing agency specializing in performance-based advertising and lead generation. Founded in 2005, the firm focuses heavily on Paid Search (PPC) management, helping businesses capture high-intent traffic to drive sales and ecommerce growth. Their service suite includes comprehensive Google Ads management, display and remarketing campaigns to re-engage site visitors, and programmatic advertising for broad reach. Beyond core ad management, TopSide Media provides conversion rate optimization (CRO) services to improve website performance, along with local SEO and Google Business Profile management to increase geographic search visibility. They also offer social advertising, mobile application ad campaigns, and data-driven PPC performance audits to troubleshoot existing accounts. A significant aspect of their service involves data integration and intelligence, utilizing analytics and proprietary call tracking systems like CallSide to bridge the gap between online ad spend and offline customer conversions. This emphasis on measurable results allows them to treat PPC as a business research tool, aiding clients in making informed, data-driven decisions. TopSide Media is specifically noted for its expertise in working with multi-location businesses, providing dedicated optimization and reporting tools designed to manage complex, distributed marketing footprints. As a Google Partner, the agency adheres to specific certification and performance standards set by Google, ensuring technical proficiency in account management. Their approach is characterized by high transparency, offering clients regular reporting and access to personalized dashboards to monitor campaign performance. They serve a diverse client base, ranging from home improvement services to ecommerce companies, focusing on actionable metrics rather than simple traffic volume.
I had the pleasure of working with Gary and his expert team for over a year with impressive results. I always felt assured that Topside was on top of things with our ad campaigns and usually learned so much from our meetings. Would definitely recommend to anyone looking to expand their digital presence at any stage of business.
TopSide Media has helped our new small business, a yoga studio, reorganize and streamline our website, which immediately increased our number of leads! We have been so happy with our increase in lead generation. Maybe even more importantly, they helped us increase our SEO, so we are showing high on local search results, which is how we reached 99% of our client base. I couldn’t be happier with their quick, direct, intelligent approach to taking steps to meet our growth goals, and their personalized approach can’t be beat. They’re well established in the industry and their experience was apparent during our first consultation. The strategies TopSide Media has taught are excellent for any size business, and we feel extremely fortunate and attribute much of our success to our work with them.
