⭐ 5 (2 reviews)

Optic Marketing Group

📍 1095 Evergreen Cir Ste 499

+1713-204-7060 Visit Website

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Optic Marketing Group is a full-service marketing agency providing cross-channel strategies with a specific focus on the HVAC industry. The agency offers comprehensive web design and development services, building responsive, user-experience-optimized sites that incorporate SEO best practices to drive lead generation. Their SEO services include both on-page and off-page optimization efforts, tailored to specific budget requirements to improve online visibility at the moment of consumer need. In the realm of paid advertising, Optic Marketing Group manages Pay-Per-Click (PPC) and search engine marketing (SEM) campaigns across platforms like Google Ads and Bing Ads. Their advertising capabilities extend to advanced targeting methods, including geo-fencing, IP address targeting, mobile app advertising, and social media advertising. The agency also provides strategic media planning and buying services, focusing on negotiating effective media schedules to maximize reach while maintaining cost efficiency. Social media services are customized based on client demographics, competitors, and specific business goals, aiming to convert engagement into direct contact. Beyond core digital services, the agency supports clients with brand development, copywriting, user experience (UX) writing, and reputation management. Optic Marketing Group serves a client base that includes HVAC companies such as Ellsworth Heating & Cooling, Florida Heating & Cooling, and McWilliams & Son, among others. The agency operates with headquarters in Tampa, Florida, and maintains a studio location in The Woodlands, Texas. Their operational approach emphasizes listening to client goals to build personalized marketing plans, utilizing a methodology that balances creative visual identity with technical lead generation requirements.