SimpsonScarborough
📍 2000 Duke St Suite 300SimpsonScarborough is a marketing and branding agency that specializes exclusively in the higher education sector. The agency provides a comprehensive suite of services including strategic advisory, research and analytics, creative development, web design, and media activation. Their core service offerings encompass brand identity and logo design, campaign development, and digital marketing activities such as programmatic advertising and social media management. They also offer technical and analytical support through SEO strategy audits, microsite development, enrollment marketing, and the creation of data dashboards to measure performance. Beyond traditional execution, the firm provides organizational assessments, executive coaching, and workshops to help institutions navigate complex market landscapes. SimpsonScarborough distinguishes itself through a research-driven methodology, conducting deep-dive studies like their Higher Ed CMO Study to generate data-backed insights for their clients. Their approach integrates research and analytics with creative output, focusing on audience insights and landscape analysis to inform all branding and media strategies. The firm serves a diverse range of educational institutions, ranging from universities like the University of Colorado and Boise State to various community colleges, helping these organizations differentiate themselves through cohesive branding and targeted recruitment marketing. While the agency operates as a fully remote team based in the United States, they maintain a physical mailing address in Alexandria, Virginia. Their operations include a specific focus on the needs of higher education marketing leaders, supported by their CMOLab event series and the CoLab community platform, which provides ongoing insights and industry-specific resources.
