Cosmo Californie Media functions as a sales and marketing consulting firm that specializes in building growth systems for service-based businesses in both B2B and B2C sectors. The agency focuses on bridging the gap between marketing effort and actual revenue by integrating ad spend, CRM infrastructure, and sales processes into unified, accountable systems. Their core services include fractional CMO and CMTO leadership, where they take ownership of marketing strategy, team leadership, and vendor oversight for businesses typically earning between $200K and $5M in annual revenue. In the realm of paid acquisition, the agency manages digital platforms including Google Ads, Microsoft Ads, LinkedIn Ads, and Local Service Ads, alongside offline efforts like direct mail, with a specific methodology centered on connecting campaign performance to CRM data and call tracking to ensure accurate cost-per-customer attribution. Additionally, they provide technical services focused on rebuilding attribution tracking, installing server-side solutions, and constructing data dashboards via Looker Studio. Their CRM and automation work involves auditing, configuring, and syncing stacks across tools like HubSpot, GoHighLevel, Salesforce, Pipedrive, Close, and Zapier to optimize lead management and routing. Beyond direct client engagements, the firm provides white-label SEM services for other agencies, offering Google Ads MCC reporting and account manager training. The firm reports over 12 years of experience in sales and marketing, having supported more than 140 businesses as of 2025. Their approach is heavily data-driven, prioritizing the correction of conversion data and broken attribution before scaling media spend, aiming to deliver ROAS results while eliminating manual sales overhead.
Sonny is your guy for anything and everything Google Ads! He has the mindset of an analyzer and really dives deep into the metrics to make sure the numbers make sense. Honestly, I’ve tried a bunch of other ad specialists, and nothing has come close to what Sonny and his team have been able to accomplish. On top of all that, he’s extremely helpful and communicative when it comes to campaign changes and general performance updates on a weekly basis. Loving it so far!
We hired Sonny to manage our Google Ads and clean up our tracking and it’s one of the best marketing decisions we’ve made. He didn’t just optimize our campaigns, he helped us finally understand what’s actually working. Can't say enough about his team and attention to detail.
Sonny has been a vital part of our company’s growth, particularly on the organisational side. He’s helped us refine our outreach strategies and streamline our internal systems, making us significantly more efficient. One of the biggest issues we faced—overlap in responsibilities between the founders—was dramatically reduced thanks to Sonny’s input and systems thinking. He’s our go-to expert for everything related to CRM and business operations, and his support has been invaluable.
After a period of analysis and discussion, our business invested in a block of consulting sessions with Sonny. The aim was to review our current Sales process and implement graduated changes with a view to increasing sales. Sonny took time to understand our business and the process felt very collaborative, rather than him telling us what to do. The process was transparent and levels of professionalism were very high. I have no hesitation is recommending Sonny and his team.
Our local Civic Association has been in need of a website for years, and this agency got it done. They worked to capture the heart and goals of the association in an accessible way for our neighbors, and strategically thought through ways the site could be more relevant or impactful.
