JayRay is a creative marketing and strategic communications firm with over 55 years of experience, having been established in 1970. The agency offers a comprehensive suite of services organized into six primary departments. Their branding and creative services encompass brand research, visual identity systems, naming, taglines, messaging development, and the creation of design systems. Within their communications and public relations practice, JayRay provides strategic planning, internal and change communications, media relations, and outreach engagement. Their digital experience offerings focus on web design and development, content structure, digital storytelling, social media management, e-newsletters, and AI integration. The agency’s paid media department executes multi-channel campaigns including display advertising, search engine marketing, retargeting, paid content promotions, and geolocation-based strategies, alongside traditional offline and guerrilla marketing efforts. JayRay works with a diverse range of clients across sectors such as tourism, government, education, healthcare, business, and nonprofit organizations. Notable project examples include brand refreshes for Parametrix and Maritime Washington, as well as strategic marketing initiatives for the City of Tacoma and the Tacoma-Pierce County Health Department. Operating as a boutique firm, the agency emphasizes a methodology grounded in data-informed insights and purpose-driven creativity, focusing on developing stories and campaigns with long-term strategic backbone.
As a tourism marketing and communications consultant, I've had the great opportunity to work with JayRay on a number of occasions with various members of their staff. In each encounter, I'm always impressed with their professionalism, customer service, creativity and expertise as a destination marketing agency.
Cara and the team at JayRay are amazing! JayRay facilitated group discussions to develop our marketing plan and to develop our website. JayRay's outcomes were perfect and the logos they created were exceptional. Cara is professional and efficient. They will take care of your needs and exceed your expectations!
We love working with JayRay PR!! As influencers working in the accessible travel niche, we were honored to be "found" by JayRay. We love collaborating with them and have worked together on multiple brand partnerships. Even though they are based in Tacoma, we have been fortunate to have worked with their clients across the US. Their professionalism and enthusiasm are top notch! If you are looking for an ad and PR agency, or are a niche content creator, we highly recommend JayRay! They are AWESOME!!
I would hands-down recommend JayRay for anyone looking for a marketing agency in Tacoma, or the greater Seattle Area. As the Marketing & Communications Manager at Open Window School in Bellevue, we have worked with JayRay for many years, including on projects like branding, signage, bus wrap designs, and other graphic design work that pops up. We appreciate their project management, as they always are able to meet our deadlines, they're very communicative and proactive, and they're able to modify any scope of work to fit our budget for each project. Alex & Sean have been incredible partners, and we're happy to be a JayRay client!
I've enjoyed working with this marketing agency in the greater Seattle/Tacoma area as a content creator. I feel valued for my time as a creator and enjoy working with the dedicated staff.
