Deviate Labs

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PPCSEOSocial MediaStrategy & ConsultingContent MarketingEcommerce MarketingBranding & CreativeVideo ProductionInfluencer Marketing

Deviate Labs is a growth marketing agency that specializes in scaling startups and established businesses through its proprietary Automated Sales Process (ASP) framework. Founded by Raymond Fong and Chad Riddersen, the agency focuses on identifying, quantifying, and solving growth challenges for a diverse range of clients, including B2B SaaS firms, D2C brands, and early-stage startups. The agency provides a comprehensive suite of marketing services. Their PPC and paid media offerings include campaign management and optimization across Google, Meta, LinkedIn, and Reddit, with an emphasis on high-ROAS results and lead generation. In the realm of organic search, they provide both traditional SEO and what they term 'GEO' (Generative Engine Optimization), designed to help brands achieve visibility in AI search environments like ChatGPT, Gemini, and Perplexity. Their creative services span data-driven ad design, video asset production, and sonic branding to improve click-through rates. Furthermore, Deviate Labs manages influencer marketing programs, orchestrating strategic creator partnerships intended to drive authentic brand engagement and sales. For B2B clients, they offer account-based marketing (ABM) and GTM (Go-To-Market) strategy development to align demand generation with sales pipelines. Their approach involves deep-funnel tracking, landing page optimization, and conversion funnel strategy to ensure that marketing efforts are tied directly to revenue. The team functions as an extension of the client's internal operations, leveraging a mix of strategic execution and technical growth hacking tools to build sustainable marketing systems. They maintain a strong emphasis on attribution infrastructure and CRM alignment, ensuring that the entire growth stack is unified. Beyond their agency services, Deviate Labs operates as a venture studio, backing early-stage startups with both capital and growth strategy expertise. The agency has been in operation since 2014, working with notable clients such as Dollar Shave Club to implement their systematic approach to user acquisition.