Growth Honcho
đ 304 W Pacific Ave Suite 210Growth Honcho is a digital marketing agency operating as a fractional Chief Marketing Officer (CMO) service specifically for dental and orthodontic practices. The firm specializes in providing structured growth strategies, aiming to move clients away from inconsistent marketing efforts toward a predictable, playbook-driven methodology. Their service offerings include Google Ads management, social media advertising on platforms like Facebook and Instagram, and search engine optimization (SEO) alongside emerging focus areas like Generative Engine Optimization (GEO). The agency also provides comprehensive web design, optimization, and management services tailored specifically for orthodontic websites, as well as email and text message marketing campaigns. Beyond execution, the firm assists with marketing calendar planning, positioning, and messaging clarification. Their approach is rooted in a proprietary playbook of over 72 orthodontic-specific growth strategies. The engagement model centers on a four-step process: assessing existing strategies, establishing actionable metrics to track performance, identifying new growth opportunities based on documented data, and executing these strategies while maintaining accountability through monthly growth strategy meetings. The agency emphasizes its industry-specific insight, noting that its leadership has familial ties to the development of the Damon System in orthodontics, which informs their practical understanding of the dental business model. They act as an extension of the practiceâs management team, providing project management and oversight to ensure that marketing initiatives are followed through to completion. The firm offers a CRM solution called SmileCRM to assist practices with their patient communication and lead management needs.
