Upstream
đ 311 E Chicago StUpstream is a specialized marketing agency that focuses on Amazon growth and performance marketing. As a member of the Amazon Service Provider Network (SPN), the agency provides comprehensive management for both Seller Central and Vendor Central, assisting manufacturers, retail brands, private label brands, and third-party sellers. Their service suite centers on Amazon-specific operations, including Amazon SEO to improve organic search rankings, Amazon content optimization for both basic and enhanced brand content, and the development of custom Amazon Brand Stores. Beyond organic optimization, Upstream offers full-funnel advertising management on the Amazon platform, utilizing paid search and programmatic display advertising to drive sales growth and market share. The agency also extends its expertise beyond Amazon, providing Google Ads and Google Analytics management to support broader digital advertising goals. Their methodology combines keyword-based research, technical analytics, and creative strategy to translate brand identity into compelling consumer narratives. Upstream emphasizes a data-driven approach, employing dynamic analytics tools to track key metrics and ensure ROI for their clients. The agency holds certifications in both Google Ads and Google Analytics, reinforcing their technical capabilities in cross-platform digital advertising and performance tracking.
