⭐ 5 (66 reviews)

Granular

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PPCSocial MediaStrategy & ConsultingEcommerce MarketingProgrammatic AdsAmazon / Marketplace

Granular is a dedicated digital marketing agency headquartered in Milwaukee, Wisconsin, with a core focus on PPC and paid advertising management. Founded in 2014, the agency differentiates itself by utilizing a team composed exclusively of senior talent, avoiding the use of interns for client account management. Their service offerings cover a wide spectrum of paid advertising, starting with intensive PPC management for Google Ads and Microsoft Ads, where they provide ongoing optimization, feed management, and strategic bidding. Granular operates as a Google Premier Partner and a Microsoft Ads Partner, maintaining certified expertise across search and analytics platforms. Beyond traditional search, the agency provides programmatic advertising solutions that incorporate Connected TV (CTV), Over-the-Top (OTT) media, targeted display, and digital out-of-home advertising to reach specific audience segments across devices. Their social media services include paid advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, and TikTok, tailored for both B2B and B2C business growth. Granular also maintains specialized divisions for eCommerce and Amazon marketplace marketing, offering setup and management for both 1P and 3P accounts with a specific focus on ACoS optimization and profit margin improvement. Analytics and measurement form a foundational element of their methodology; the team provides comprehensive audits, custom event and tag implementation via Google Tag Manager, and the creation of custom reporting dashboards to track attribution and conversion performance. The agency has managed over $250 million in ad spend, supporting diverse client needs ranging from higher education enrollment and local lead generation to complex eCommerce sales growth. By maintaining a senior-heavy team with an average of eight years of industry experience, Granular emphasizes granular data analysis and tactical execution over speculative growth hacking. They serve a broad client base, including manufacturing, retail, and service-based industries, consistently aiming to drive incremental month-over-month performance gains through rigorous data oversight and consistent account management.

Tim Smith6 months ago

We’ve worked with Granular Marketing as our paid marketing agency for several years now, and they have consistently been outstanding. They take the time to truly learn your business, understand your goals, and tailor strategy accordingly — they never feel like just another vendor. The team is professional, responsive, and proactive, and they’ve played a vital role in helping us drive growth through paid marketing. More than anything, they’ve become a trusted partner in our success. I would highly recommend them to any business looking for a results-driven, strategic marketing agency.

Nick Lawrencea year ago

Steve is very knowledgeable of the industry, and has great insights.

Chauntele Speckmana year ago

Steve Kroll and Jordan Meyer have been wonderful additions to MMAC's Executive Roundtable Program. We really appreciate Granular's continued engagement in Milwaukee's business community.

Stacy Kolafaa year ago

Very knowledgeable about running ads on Google and Meta. We work with Emily, Megan, and Lauren and they are a great team - always ready to help via email or hop on a call if there's a question outside of our weekly sync meetings. They are super responsive if there's an issue.

Robin Sheaa year ago

Was very happy working with the Granular team.