I've had the privilege of watching Jim Matuga in action every week as our chapter's Mastermind Coordinator, and it's one of the most genuine acts of service I've seen in any professional setting. Jim doesn't just run a session- he pours real energy into helping each of us grow, whether we're showing up as a professional, a founder, an operator, or simply someone trying to serve our community better. He has a gift for drawing the best thinking out of the room and sending everyone back to their business sharper than they came in. Part of what makes Jim so effective is that he's a masterful storyteller. He understands that behind every business is a story worth telling well- and that shows up in everything he does. His company, Inner Action Media, is the living proof of it: a reflection of how a business should lead, with purpose and intent rather than noise. If you ever get the chance to learn from Jim or work with him, take it. He makes everyone around him better, and he does it with heart.
Inner Action Media
📍 1451 Earl L Core Rd Ste 2Inner Action Media (IAM) is an integrated marketing, advertising, and video production agency headquartered in Morgantown, West Virginia. Established in 2011, the firm serves a diverse range of clients, including businesses, nonprofits, and government organizations across West Virginia, Pittsburgh, and surrounding regions. The agency’s service model combines brand storytelling with data-driven performance marketing. Core offerings include high-impact video production—ranging from commercial production and live streaming to brand-focused narratives—and comprehensive brand strategy and consulting to help clients clarify messaging and strengthen market positioning. In the digital space, IAM executes social media management, search engine optimization (SEO), paid media campaigns, and email marketing efforts designed to drive measurable results. The agency also provides web design and development services, building custom sites focused on traffic generation and user experience. A significant component of their work involves 'brand journalism' and creative content production, which they utilize to craft narratives that connect businesses with their target audiences. Their methodology emphasizes an intentional, people-first approach, which includes the strategic integration of artificial intelligence tools into their creative and optimization processes. With over 15 years of experience, the team differentiates itself by managing both the development of the creative assets and the strategic distribution of those stories to specific audiences. They maintain a focus on measurable growth and professional, efficient deliverables, as evidenced by their work with institutions like the WVU Heart and Vascular Institute, Heartland Companies, and regional government initiatives. IAM emphasizes a culture-focused operation where creative work is intentional and collaborative.
Customer Reviews(13)
Inner Action Media's quality production, professionalism, and value added culture have led them to represent some of the most iconic brands in West Virginia and beyond. They are a great company exhibiting outstanding leadership and high character staff. I highly recommend Jim Matuga and the Inner Action Media team for your marketing needs!
Great team to work with they helped me bring my website to life.
We had a great experience working with the team at IAM on our website creation. The process was collaborative, and professional. Their team is incredibly knowledgeable and made it easy to turn our ideas into a clear vision for the site. A special shoutout to Dylan for helping narrow down our vision and guiding the creative direction. Nick was fantastic with communication and always kept things moving smoothly. Ben has been consistently available whenever we’ve had requests or needed adjustments, which we really appreciate. And Gabe has done multiple photoshoots for us and always delivers great work. Overall, it’s a great group of creatives who truly care about the final product. Highly recommend working with them if you're looking for a team that’s talented, responsive, and easy to collaborate with.
The knowledge and professionalism demonstrated by InnerAction Media is second to none. The videos they produced for Ohio Hills Health Centers are on point; well produced and deliver the message we wanted the community to see. Jeff Britton CEO Ohio Hills Health Centers