⭐ 5 (21 reviews)

Plain Language Marketing Storybrand Websites & SEO

Run PPC campaigns like a PRO

Quantum automates keyword research, ad creation, and campaign launch for agencies and freelancers.

PPCSEOLocal SEOWeb DesignStrategy & ConsultingBranding & Creative

Plain Language Marketing (PLM) is a Scottsdale-based marketing agency providing end-to-end campaign planning and execution. Their services center on three core pillars: brand strategy and messaging, website design and development, and lead generation. The agency utilizes a proprietary three-step 'Clarity Blueprint' process that begins with an initial consultation to diagnose marketing challenges, moves into a defined scope of work, and concludes with active campaign execution. Their website design services focus on improving online credibility and brand presentation, frequently utilizing WordPress for client projects. In terms of lead generation, PLM offers search engine optimization (SEO) services, including both local and national SEO, alongside paid advertisement management to drive traffic and conversion. The agency also provides branding and logo design services to help clients align their visual identity with their business objectives. Their portfolio spans a diverse range of industries including mental health services, travel, education, and financial services, working with both early-stage startups and established businesses. PLM’s methodology emphasizes clear messaging and StoryBrand principles to ensure that client marketing efforts are aligned with specific business goals. By focusing on cohesive strategy rather than siloed tactics, the agency aims to bridge the gap between business owners' operational demands and the need for consistent marketing outcomes.

Mel Carra month ago

Lucy Kairalla gave me great feedback and support in the redesign of my website using her StoryBrand framework. Her work did not stop once we were finished working together. She has continued to check in with me and my site's performance. Offering insights and even offering to meet with my staff so that the web page looked great. She's also a Six-Figure Chicks author, and I've seen firsthand how she brings that same skill and generosity to helping other women grow their businesses. Highly recommend her and her business!

Jose Antonio Cruz6 months ago

Plain Language Matters created my business' website and helped me with SEO campaigns to drive traffic to my site. I truly feel like I lucked out. They came up with StoryBrand certified copy for my site and the entire process of building a gorgeous site could not have easier. Lucy was always there to provide guidance and Adria made the process as easy as it could be guiding me along the way and always ready to answer any questions. Will definitely be working again with PLM.

Kathie Lewis7 months ago

Lucy and her team were incredible from start to finish. They really took the time to understand our goals, listened closely to our needs, and delivered a website that exceeded our expectations. Their professionalism, creativity, and responsiveness made the entire experience easy and enjoyable. We’re thrilled with the final result and would recommend them to anyone looking for high-quality web design.

Bryce Hamilton9 months ago

Working with Lucy and her team at Plain Language Matters has been nothing short of exceptional. They are an elite marketing agency with an incredible ability to bring our brand to life through thoughtful strategy, creative precision, and clear communication. Their professionalism and talent consistently exceed expectations, and they’ve become an indispensable part of our success. We trust Plain Language Matters exclusively for all of our branding needs—from concept to execution, they simply get it right every time. Highly recommended.

Mariko HorieEdited 9 months ago

I have been working with Lucy & team for over 4 years now. Over the years, my needs have changed, and they have been right there for me. For almost 4 years, they've helped with SEO, and it has been a great experience. Sydnie sends me monthly SEO reports, and it is very exciting to see the improvements every month. Most recently, I had them work on my website design. The process was easy from the start. The whole team spent at least 1.5 hours to learn about my business, my passion, and my heart. When they sent me the initial copy, I thought, "Someone articulated my heart so beautifully and perfectly." I edited a few things and answered a few questions, but nothing more was required of me. Within a few months, my new website launched. It is beautiful. Since then, in the last few weeks, we've had more inquiries come through our new website than we did in the last 4 years. I am very happy with the result. Whenever I have questions, Adria is right there to help me. When I first met Lucy, I could not afford to pay for SEO or new website design, but they worked with my budget. Today, I trust them as my business partner and consultant. I know I can always get a good, sound marketing advice from them.