H/L Agency
📍 100 Webster StH/L is a full-service advertising agency that specializes in bridging the gap between national brand strategy and local market execution. The agency offers comprehensive services including media planning and buying, brand identity development, and high-velocity content creation. Their operational approach focuses on creating 'Momentum' for clients by aligning national strategies with local retail relevance, allowing brands to customize their creative and media execution across various markets and platforms. H/L handles diverse advertising requirements, ranging from regional and local media buys to national campaign development. Their work includes producing video content, such as YouTube shorts and campaign-specific assets, as well as developing bold brand identities. The agency serves a variety of sectors, with a notable expertise in franchise retail marketing and large-scale sponsorship management, including work for major organizations like Toyota, McDonald's, AAA, and VSP Premier. Their methodology prioritizes regional resonance, ensuring that national marketing initiatives are adaptable and effective at the individual market level. By integrating media buying with creative production, they aim to influence consumer perceptions and drive performance-based results across a range of media channels.
