BASK Digital Media
đ 225 Broadway #420BASK Digital Media is a full-service digital marketing agency that specializes in serving public affairs, advocacy groups, and political campaigns across the United States. Established in 2009, the agency reports having managed over 419 projects. Their service model focuses on executing comprehensive digital communication strategies tailored to political and advocacy initiatives. Core offerings include managing paid digital advertising across all screens and platforms, utilizing data-backed methods to optimize audience targeting and reach. The agency provides specialized expertise in the Connected TV (CTV) and OTT landscape to reach cord-cutting audiences. BASK also offers website design and development, prioritizing mobile-first, clean, and intuitive designs that adhere to modern web best practices. Their social media management services aim to create consistent messaging across platforms, complemented by graphic design and video production capabilities. Beyond tactical execution, the agency provides digital communication consulting, assisting clients with messaging strategy, polling interpretation, and fundraising efforts. Data management and analysis form the foundation of their methodology, encompassing the use of modeled voter data for advertising targeting and the integration of data flows between various digital platforms. They also support communication through SMS and MMS texting services. BASK maintains partnerships with industry organizations, including Google, Facebook, and comScore, to conduct research and apply sophisticated analytical learnings to their campaigns. The agency operates with a team of approximately 30 professionals, emphasizing speed, accuracy, and operational transparency in their campaign management. Their approach to client engagement involves providing centralized access to campaign information, ensuring that strategies are adapted in real-time to the fast-paced nature of political cycles.
