Digital Operative, Inc.
đ 404 Camino del Rio SDigital Operative, Inc. is a full-service ecommerce agency headquartered in San Diego, CA, with an additional office in Denver. The firm provides a comprehensive suite of services designed to drive growth for multichannel consumer brands. Their core offerings are categorized into four primary domains: strategy and planning, design, marketing, and technology. In the strategy and planning phase, the agency focuses on conversion rate optimization, Amazon advertisingâincluding search and DSP managementâand the development of AI-driven personas. Their design services encompass the creation of ecommerce websites, digital branding, and a dedicated content studio that handles photography and video production. On the marketing front, Digital Operative manages data science and analytics, technical and content-based SEO, full-funnel paid media, and email marketing coupled with SMS campaigns. Their technology services specialize in platform development, specifically Magento 2 and Shopify Plus support and development. Digital Operative functions as a strategic and executional partner for its clients, utilizing a methodology that begins with listening and learning before moving into planning, execution, and adaptation. The team emphasizes the use of key performance indicators (KPIs) to measure success and refine their approach throughout the partnership. With over 20 years of combined experience, they aim to help brands understand customer journeys, identify important touch points, and create engaging content to drive market differentiation. They maintain partnerships with various industry providers, including Adobe, Google, Shopify Plus, Magento, Optimizely, Pacvue, Teikametrics, and WPEngine to facilitate integrated solutions. Digital Operative was acquired by the digital marketing agency 85SIXTY.
