Boulder Strategies LLC is a boutique, founder-led digital marketing and advertising agency that provides a full suite of services across the public affairs, advocacy, and institutional growth sectors. The agency specializes in high-impact campaign management, leveraging data-driven research to guide all marketing initiatives. Their core service offering includes comprehensive media buying, utilizing a proprietary platform to manage and measure advertising campaigns across linear and programmatic TV, digital video, display advertising, search engine marketing, and social media advertising. By integrating these channels, they ensure cross-platform messaging consistency to engage target audiences effectively. Beyond paid media, Boulder Strategies offers content marketing services, including the creation of tailored persona profiles and customized messaging. Their web and engagement services encompass the development of landing pages, websites, and personalized email marketing strategies designed for audience conversion. The agency also provides branding and creative services, supported by an in-house design and communications team. Boulder Strategies serves a diverse range of clients, including political entities, ballot measure campaigns, non-profits, trade associations, and B2B or B2C enterprises. They prioritize metric-based research to calculate return on investment (ROI) pathways before launching campaigns, distinguishing their approach from traditional consulting by focusing heavily on granular data and audience targeting. With a reported 85% win rate and 96% client retention rate, the agency has received 35 Pollie and Reed awards. While they operate as a boutique firm, they maintain an end-to-end digital-first infrastructure capable of executing multi-screen advertising strategies that deliver precise engagement in an evolving digital ecosystem.
As a first time local city council candidate I purchased the Launch Kit from Turn it Blue through Boulder Strategies. Nick Passanante, the founder and president, and his associate Beth Clayton were invaluable resources for me and my team. This digital tool kit gave me everything I needed to hit the ground running. They truly helped me hone my message. They were patient and kind during a stressful race. I appreciate them so much and recommend them to all.
