Hoopless Marketing is a digital marketing agency operating out of Columbus, Ohio, and Boulder, Colorado. The firm specializes in hyperlocal digital marketing and search engine visibility for businesses in high-stakes industries, including healthcare, rehab and mental health facilities, law firms, and home services such as home builders, remodelers, dumpster rental providers, and plumbers. The agency’s service offerings are centered on Local SEO, which they distinguish from traditional SEO, and AEO/GEO (Answer Engine and Generative Engine Optimization) to capture search traffic across platforms including Google, Claude, ChatGPT, Gemini, and Bing. Their paid media services cover PPC and Google Ads management aimed at lead generation and improving lead quality. Additionally, the team provides website design and development, market research, conversion rate optimization (CRO), and tracking and analytics. Hoopless also offers fractional CMO services to businesses looking to outsource their marketing department. The agency’s approach is built on custom strategies intended to navigate the specific compliance and competitive obstacles faced by their core industries. The business is led by co-founders Sam Knight and David Erichsen, supported by a specialized team that includes expertise in engineering, partner success, and analytics. They emphasize communication and accountability as core components of their client relationships. Their operational methodology prioritizes local demand capture to ensure clients are visible to customers making immediate buying decisions in their city. While they provide full-stack web development and brand design, their primary focus remains on performance-driven search and lead generation outcomes for specialized professional service providers.
David and Sam at Hoopless have been fantastic partners across multiple web design projects. Their work has not only elevated the look and functionality of our site, but also delivered meaningful improvements in our overall SEO performance. They’re professional, responsive, and consistently go above and beyond—highly recommend working with them.
Working with Hoopless Marketing has been a wonderful process. From the very first conversation, it was clear they genuinely care about their clients and take the time to understand not just your brand, but the bigger picture of your market. They don’t offer cookie-cutter strategies. Instead, they dig into what makes your business unique and craft an approach that actually fits. It feels like they’re truly invested in your success. Their market knowledge is sharp, and they consistently bring insights that show they’re paying attention to trends and shifts that matter for your growth. If you’re looking for a marketing team that combines real expertise with genuine care, Hoopless Marketing is a great choice. I can’t recommend them enough.
I've worked with dozens of marketing agencies over my 20-year career and can easily say that Hoopless is by far the best that I've ever worked with. Their knowledge and dedication to growing businesses as efficiently as possible with insanely good technical structure and very intelligent and compounding marketing strategies is evident in that we have more than doubled our amount of organic traffic in nine months with one of my clients.
