Mediate.ly
đ 1577 New Britain AveMediate.ly is a specialized paid media agency focused on demand generation and omnichannel marketing strategies. Their core service offering centers on media buying and paid advertising, utilizing both artificial intelligence and human oversight to optimize campaign performance. The agency provides white-glove account management with a focus on real-time optimization, targeting upper-funnel visibility and lead generation for their clients. Mediate.ly operates as a Google Premier Partner, placing them in the top 3% of U.S. partner firms, which allows them access to advanced advertising technology and resources within the Google Ads ecosystem. Beyond Google, they integrate programmatic advertising solutions through partnerships with platforms such as The Trade Desk and TripleLift, the latter of which facilitates high-quality, in-feed native advertising across multiple devices and channels. Their approach is defined by a consultative method that emphasizes vertical specialization and deep data analysis to connect audience segments with client actions. They serve a diverse range of clients, with documented case studies involving entities in healthcare, industrial manufacturing, and insurance sectors. Their portfolio includes executing omnichannel campaigns that have produced significant outcomes, such as delivering 22 million digital impressions for healthcare clients and driving substantial increases in shopping consideration for insurance brands. The agency maintains a physical presence across multiple U.S. states, including Connecticut, Florida, and Massachusetts, and operates as part of a broader business collective that includes Digital United, Primacy, and ZenSource. They prioritize a data-driven methodology, aiming to maximize media spend efficiency through rigorous targeting and technical execution.
