Connect.ED is a digital marketing agency headquartered in Rocky Hill, Connecticut, that specializes exclusively in serving the marketing and enrollment needs of independent private schools. Founded by Ashley Casarella and Ryan Caruso, the firm differentiates itself by limiting its client base to educational institutions, ensuring that their strategies are tailored to the unique enrollment cycles, messaging needs, and parental engagement goals of private schools. The agency provides a comprehensive suite of digital services designed to improve brand visibility, increase website traffic, and support student recruitment efforts. Their core offerings include search engine optimization (SEO) to improve organic discovery, paid search advertising via Google Ads, and social media marketing to build brand presence. Connect.ED also manages programmatic advertising solutions such as geofencing to target specific geographic areas relevant to schools' prospective families. Furthermore, the firm provides WordPress website development services, reputation management to ensure positive public perception, and broad marketing campaign strategy to assist directors of enrollment and communications. The agency operates with a high level of personalization, focusing on helping families identify the value of a specific school, which in turn facilitates the application and enrollment process. Client feedback highlights a consistent track record in improving digital engagement, boosting website traffic, and providing reliable support for various communication initiatives. Connect.ED manages these efforts through a strategic planning approach that aligns digital tactics with the long-term enrollment models of independent institutions.
We've been working with Connect.ED for a year and in September, we will welcome our largest freshman class in 36 years. Working with this team has helped us in many, many ways. The Connect.ED team is extremely knowledgeable, personable, and always (ALWAYS) helpful. There is no doubt our business has benefited greatly from our work with Connect.ED. HIGHLY recommend.
Can't imagine where we'd be right now without Connect.ED. Perhaps the best immediate -- and long term -- investment we've ever made.
