⭐ 5 (8 reviews)

Rare Dog Marketing Co.

📍 Serving New Britain, CT

+1860-255-8557 Visit Website

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Rare Dog Marketing Co., led by Principal Consultant Jon-Paul LaFerriere, provides B2C and D2C growth marketing services. The agency operates as a specialized growth partner, focusing on both high-level strategy development and hands-on operational execution. Their core service offerings include search engine optimization (SEO) and Answer Engine Optimization (AEO), technical audits, and competitor forensics to drive organic revenue. The firm manages programmatic media buying across niche DSPs for prospecting and retargeting, and executes full-funnel digital strategy for ecommerce clients. In addition to performance marketing, they provide conversion rate optimization (CRO) through data-driven A/B testing on product pages and landing pages. Analytics and attribution are central to their methodology, covering Google Tag Manager, GA4 implementation, tracking pixel management, and attribution modeling. They also offer AI enablement services, utilizing Python, n8n, and LLM pipelines to automate marketing workflows. The agency serves a diverse array of industries, including ecommerce, higher education, industrial tools, retail, and financial services, with experience working with brands such as Victoria’s Secret, Cornell University, and Leviton. Operating with a 'hands on keyboard' approach, the agency serves as a growth extension for businesses, often assisting with agency 1099 backfilling and fractional service requests. While the firm maintains a global reach, the focus remains on measurable growth outcomes, specifically attribution, ROAS, and cost-per-acquisition efficiency. The agency's methodologies are grounded in data-driven decision-making, ensuring that intuition and analytics function in tandem to meet OKRs and business objectives.