Calculate
đ 93 Market SquareCalculate is a specialized marketing agency that focuses exclusively on enrollment marketing strategies for higher education institutions. The agency provides a suite of services designed to help colleges and universities reach, engage, and convert prospective students throughout the enrollment cycle. Their core service offering revolves around storytelling, which they cultivate through extensive interviews with students, alumni, and faculty to create authentic, peer-to-peer messaging. Calculate integrates this storytelling into comprehensive digital, inbound, and content marketing programs tailored to the specific needs of academic institutions. Their technical offerings include the development and implementation of hard-working websites built to function as primary recruitment tools. These sites are optimized to serve admissions and enrollment goals by informing, inspiring, and converting prospective students, with an emphasis on ADA-compliant web design. In addition to web development, the agency manages performance marketing initiatives, specifically offering Pay-Per-Click (PPC) campaigns and Search Engine Optimization (SEO) to increase institutional visibility. Their methodology relies on a combination of thematic messaging, cyclical timing, and hyper-targeting to maximize return on investment for their clients. Calculate operates as a strategic partner rather than a typical vendor, often collaborating directly with directors of marketing and public relations to address enrollment gaps. Their client base is primarily composed of educational organizations, including community colleges, private universities, and secondary schools. Notable clients served include Three Rivers Community College, the University of Saint Joseph, the University of Maine, and Menlo College. Headquartered in Newington, Connecticut, the agency applies these specialized strategies to assist educational institutions nationwide in navigating the competitive higher education landscape.
