Ten Golden Rules is a specialized digital marketing agency established in 2003, focusing exclusively on providing growth-oriented solutions for law firms. The firm provides a comprehensive suite of services including search engine optimization (SEO), pay-per-click (PPC) advertising, and targeted digital marketing campaigns specifically designed for the legal industry. Their technical service offerings cover the development of law firm websites, the production of video marketing content, social media management, and the execution of content marketing strategies tailored for attorney branding. Beyond traditional digital advertising, Ten Golden Rules offers consulting services focused on business planning, goal setting, and the implementation of intake and conversion technologies to improve firm efficiency. The agency emphasizes a data-driven approach to client acquisition, utilizing proprietary technology and business tracking tools to measure marketing efficacy. They help law firms increase lead generation and traffic through specialized strategies such as local service ads (LSAs), Hispanic marketing, and AEO/GEO visibility. Their target clientele consists of attorneys and law firms across the United States, particularly within personal injury law and other legal practice areas. With over 20 years of experience in the sector, the firm positions itself as a long-term growth partner that combines marketing expertise with operational consulting, addressing both lead generation and the internal intake processes that facilitate client conversion. They provide resources such as webinars, podcasts, and e-books to support their marketing methodology.
Jay constantly stays involved on all the changes not only in legal SEO but the legal vertical in general. He unites the right minds to make sure TGR is always at the table. TGR even hosts their own conference and podcast to make sure they deliver relevant and actional content to law firms across the country. All of this enables TGR to provide valuable legal marketing expertise, social support, video, design, content and guidance to all their clients and partners .
We hired Ten Golden Rules to evaluate and implement a more effective marketing strategy for our personal injury law firm—and it has truly paid off. They have significantly increased our lead and case volume. Our firm has worked with numerous legal marketing agencies in the past, and this has been one of the very best. What sets them apart is that they don’t focus on just one aspect of digital marketing. They’ve helped us grow across every key area—SEO, social media, branding, and more. A huge shoutout to Jay, Maria, and Joe for the outstanding work they do. Keep it up!
Jay is a true professional and I always appreciate his insight and analysis of the legal industry.
Jay and his team are amazing! They have gone above and beyond to help the firm I work for.
Jay and his team have some great strategies to improve your online marketing. I have always enjoyed meeting and talking with them at conferences and on calls as they don't try to sell you or push you into high-priced marketing services that you don't actually need. If Jay is speaking at an event, make sure you check out his session as it's always packed with great ideas. Even if you just do a discovery call, you'll walk away with strategies that you can implement to help improve your marketing.
