Equinomics
📍 Serving Ocala, FLEquinomics is a performance marketing agency founded by April Borovskaya, specializing in full-funnel paid media strategy and management. The agency focuses on driving growth through paid advertising channels including Google Ads, Meta Ads, Bing Ads, Amazon PPC, and Connected TV (CTV). Their service delivery centers on creating and shaping demand through social and CTV strategies, while simultaneously capturing high-intent demand via search and shopping campaigns. A core component of their methodology is data-driven optimization, where budgets and bids are scaled only after performance is verified through tracking and conversion measurement. Equinomics serves a diverse range of clients, from local businesses to national brands across industries such as home services, luxury travel, wellness, and legal services. The agency is a certified partner across Google, Microsoft/Bing, and Amazon Advertising platforms. With over 13 years of industry experience and more than $50 million in managed ad spend, the agency emphasizes transparency, communication, and clear reporting to tie advertising expenditures to specific business outcomes. Their approach prioritizes platform-backed strategy and proactive campaign auditing to improve efficiency and ROI.
