HerlCo Marketing is a specialized digital marketing agency focused exclusively on the behavioral health and addiction treatment sector. The agency provides targeted services for detox facilities, residential treatment centers, PHP/IOP programs, mental health clinics, and telehealth providers. Their service offering is primarily organized around three pillars: search engine optimization, paid search advertising via Google Ads, and comprehensive performance tracking and reporting. Regarding their SEO services, HerlCo identifies technical performance issues and content gaps that hinder visibility for treatment centers. Their approach to Google Ads is designed to navigate the highly regulated environment of the addiction treatment industry, focusing on keyword management that adheres to compliance standards while attracting qualified inquiries. A significant portion of their value proposition involves the implementation of tracking and analytics systems to provide transparency into how marketing channels generate patient admissions. By positioning themselves as a vertical-specific firm, HerlCo emphasizes their understanding of clinical workflows, insurance requirements, and regulatory boundaries that generalist agencies may overlook. They prioritize ethical, data-driven strategies intended to build sustainable growth for their clients rather than focusing on volume-based outcomes. The agency functions as a strategic partner for behavioral health organizations, supporting both multi-state hybrid models and specialized medication-assisted treatment programs.
This is my go-to person for marketing. Matt and I worked together towards the start of our careers, and we reconnected after both starting our own agencies years later. If you need someone who is knowledgeable about paid channels and SEO, call Matt.
The team made great suggestions for me and they are super easy to work with. Given the budget and the scope of work, they provide the best solution for the my company.
