WeDrive Automotive
đ 3098 Piedmont Rd NE 3rd FloorWeDrive Automotive is a specialized digital marketing agency focused on providing data-driven advertising solutions for the automotive industry. The company operates as a technology-forward marketing partner, utilizing a proprietary platform called Audience IQ, a Customer Data Platform (CDP) and identity graph that enables dealerships to unify consumer data and execute omnichannel marketing campaigns. Their service offering centers on conquest marketing, which connects in-market shoppers to specific under-promoted inventory through targeted advertising channels. WeDrive provides comprehensive social media marketing, including the creation of custom Facebook event pages integrated with appointment scheduling widgets and AI-powered chatbots to improve lead conversion. Their advertising capabilities extend to dynamic streaming video and audio ads delivered across Connected TV (CTV), OTT, and digital channels, designed to increase brand awareness and measure engagement. The agency also provides lifecycle marketing programs such as 'Atom Lifecycle' for customer retention and 'Recapture', a lead reanimation program that identifies and retargets website visitors who did not convert, appending validated marketing data to re-engage these shoppers. Furthermore, they support database marketing through 'Equity Plus', an inbound solution aimed at identifying prospects for lease, loan, or service upgrades, utilizing personalized email, direct mail, and text marketing strategies. WeDrive focuses on helping automotive dealerships improve their advertising return on investment (ROI) by leveraging real-time campaign performance data to optimize messaging and targeting precision.
