SStratum Digital is a specialized marketing agency that focuses exclusively on providing growth solutions for kitchen, bath, and home remodeling companies. The agency provides a comprehensive suite of marketing services designed to increase lead flow and booked estimates for contractors. Their core service offering includes search engine optimization (SEO) to help remodelers achieve top rankings on Google, including local search and Google Business Profile management. They manage paid advertising campaigns, specifically focusing on Facebook and Instagram (Meta) ads to generate qualified leads for their clients. Beyond traffic generation, Stratum Digital handles web design and development, building landing pages and websites optimized for lead conversion. Their approach integrates CRM automations, which include automated text and email follow-ups to ensure that leads generated from ads or organic search are contacted instantly. Additionally, they implement AI-powered calling systems to re-engage old leads and manage communications for their clients. Stratum Digital differentiates itself by focusing solely on the remodeling trade, allowing them to tailor strategies to the specific margins, busy seasons, and buyer behaviors of the industry. Their methodology centers on building interconnected systems rather than one-off tactics, where ads, websites, and tracking are integrated into a single machine. The agency operates with a direct-to-founder model, meaning clients work directly with the business owners rather than through account managers. Their process begins with an initial strategy call to analyze the client's market and current lead flow, followed by a system setup phase in the first week and campaign activation by the second week. They provide transparent monthly reporting that focuses on tangible outcomes, specifically tracking the number of qualified leads and the cost-per-lead, while avoiding vanity metrics. Stratum Digital serves remodeling contractors across various markets in the United States, with documented success stories featuring companies in Hawaii, Idaho, and Colorado.
Great experience working with the team! They’re responsive, easy to communicate with, and really understand marketing for home-service businesses. What stood out most was how much attention they put into the details instead of using a one-size-fits-all approach. Would definitely recommend them to a business looking to improve their marketing.
