Tactive Digital - Champaign
đ 509 S Neil StNexstar Media Group, Inc. operates as a diversified media and advertising company that provides multi-platform marketing opportunities for local businesses and national brands. With a reach covering more than 70% of U.S. television households, the company leverages its portfolio of 265 local television stations, 176 local websites, and 292 local mobile applications to connect advertisers with local consumers. The company's digital division offers a suite of marketing and advertising services, including video advertising, native advertising, social media management, and ad operations. In addition to media placement, Nexstar provides professional design and web development services to support its clients' digital marketing initiatives. The firm produces over 450,000 hours of news, sports, and entertainment content annually, which serves as a primary vehicle for their advertising clients to engage target audiences across various screens and devices. Nexstarâs approach is centered on localism, utilizing its extensive network of stations to provide customized, data-driven marketing solutions that cater to the specific needs of local businesses and larger advertisers. The company manages a substantial digital infrastructure that ranks among the top ten digital properties in the U.S. by online user activity according to Comscore, Inc. Through these integrated television and digital operations, the company offers advertisers a cohesive platform for programmatic display, cross-platform video campaigns, and localized digital outreach. Nexstar employs more than 18,000 people and has grown over the last 30 years from a single station to become a major media entity, focusing on delivering measurable outcomes for their advertising partners through their comprehensive network of local media assets and digital technology solutions.
