Straight North is a digital marketing agency focused on driving revenue growth for businesses through data-driven strategies and performance marketing. Their service offering covers search engine optimization, paid advertising, and website development, with a specific focus on lead generation. For SEO, the company manages strategy, link acquisition, and content production to boost organic search visibility and authority. Their paid advertising department executes campaigns across search engines, shopping channels, display networks, and social media platforms, including performance-based advertising strategies. In terms of web services, the firm operates an in-house team that handles website design, development, copywriting, user interface and experience (UI/UX) design, and conversion rate optimization to transform websites into lead-generating assets. Furthermore, the agency provides creative services, delivering visual communications intended to persuade prospects to purchase products or services. A notable component of their approach is the integration of human intelligence with AI technology. They utilize proprietary reporting through their 'GoNorth!' system and leverage the Skai platform to refine campaigns in real time, aiming for faster data-driven decision-making. Straight North targets a range of businesses, including those in the SaaS sector and ecommerce, providing tailored solutions for both national and local markets. The firm emphasizes sustainable scalability and tangible ROI, maintaining a focus on performance metrics such as lead volume and customer acquisition costs. Their methodology relies on professional expertise to solve unique client challenges, backed by a commitment to transparency and measurable results.
Chicago Prime Tours has been using Straight North for all of our online marketing needs! As a new company, having this support has been super valuable. For the last several months, we’ve been using Madi Ives, and she’s been such a pleasure to work with!
Madi Ives is great to work with!
We’ve had a great experience working with Straight North. Their paid media efforts have been strong and have driven a meaningful increase in our return on ad spend. The team is incredibly easy to work with - responsive, collaborative, and proactive, consistently bringing new ideas to the table. We especially appreciate that they stay at the forefront of AI and emerging strategies, helping us think ahead and continuously improve our approach. Their reporting console is clear, thorough, and easy to digest, giving us strong visibility into performance. Overall, Straight North has been a reliable, forward-thinking partner, and we would absolutely recommend working with them.
In the marketing industry, it can be difficult to find people who genuinely understand what's currently working online and can adapt quickly as things change. We're very fortunate to have found Straight North. We've been really happy with their ability to run solid campaigns for our small to mid-sized clients that deliver ROI. Our clients have been very happy with the work Straight North has done thus far.
Straight North has continued to provide a solid return on our investment for the past 5 years. We rely on them for SEO expertise, content assets, and reporting. This includes keyword research and selection, content gap analysis, target page performance analysis, optimization, mapping & prioritization, link building, content asset production and more. My project managers have consistently delivered to the established timelines. Monthly Zoom calls ensure our objectives aligned, and when questions arise or goals change, our project manager is available either by phone or email. Tech support will also jump in anytime we need their expertise.
