Cornerstone Advertising operates as an outsourced marketing department specialized in the home service industry. With over 30 years of experience, the agency supports HVAC, plumbing, electrical, and roofing contractors by managing comprehensive marketing strategies that integrate digital and traditional media. Their core service suite includes PPC and LSA (Local Service Ads) management, search engine optimization, and social media marketing. The agency handles web development, design, and hosting to ensure infrastructure supports lead generation goals. They also provide email and SMS marketing for database growth and retention, along with branding and creative direction for corporate identity. Cornerstone incorporates OTT and CTV advertising into their media buying strategies alongside traditional print advertising to expand client visibility. A key differentiator in their approach is the implementation of exclusive territory protection, ensuring they do not represent competing contractors within the same service area. They emphasize a month-to-month service model rather than long-term contracts, operating as a dedicated extension of the contractor's internal team to align budget, strategy, and execution. Their methodology focuses on providing transparency into performance data, specifically tracking lead sources to optimize investment across channels. The agency serves residential contractors at various stages of growth, emphasizing a structured, disciplined execution of marketing efforts tailored to the needs of trade service providers.
Cornerstone is an outstanding company to partner with. They’re incredibly forward-thinking in their approach, and their team operates with a high level of professionalism and integrity. Every interaction reflects their commitment to excellence and delivering real value.
Great coaching and highly recommend!!
